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The aim of the foundation is to celebrate the “notion of style” where little things, just as much as grand gestures make all the difference. It was each designer’s “unique attention to detail” from hand-knitwear to hidden seams and re-interpreted vintage prints that influenced the panel’s decision.
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The rebrand, which will be rolled out over the next five years, was commissioned by NWEC, which represents over 600 retailers in London’s West End including Oxford Street, Bond Street and Regents Street, after research and discussions with the Mayor of London and Westminster City Council about the area..
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Once you have subscribed to a reputable shopping cart and got your online store going, your work does not end there. The first year for your store is very important in terms of marketing and making sure all the elements of your store contribute to converting visitors into customers.
When it comes to fine tuning your store, you have to look at customizing the features of your shopping cart as well as crafting content to help boost sales.
How Do You Know What To Fine-tune?
In general you can always look to Google for help. There are many articles which talk about what problems shopping carts or shopping sites have in general. And most of these articles include remedies for all the issues mentioned. Read these articles and then have a look at your store. Remember to keep an open mind and be open to suggestions.
Another source of feedback for your store would be from your store's feedback form, email, chat and phone inquiries. Take note of the issues which your visitors raise. Apart from that, the aborted orders list might also give you an idea if something is not quite right with your store's checkout process. Look for a long-term solution and then apply it as soon as possible.
What Are The 2 Common Shopping Cart Issues Raised?
Long Checkout Process
This is quite a common issue with shoppers. Most shoppers do not feel comfortable going beyond a 3 page checkout procedure. The solution is simple; activate the one-page checkout feature on your shopping cart. There is a downside to this feature, however. Because only essential information to facilitate the purchase is needed, information needed for followup like an email address is sacrificed.
You can make it an option for customers to provide their email addresses but most would not. What you can do is make it worthwhile for customers to share their email addresses by providing them incentives such as a gift certificate for their next purchase.
Inadequate Information
Information drives the internet. Shoppers today are not just internet savvy, they are also more informed because product and price research just takes a matter of minutes. Provide as much useful information as possible to your customers so that they feel they have made an informed decision when they make a purchase at your store.
Images also count as information, so if the product comes in a different colors, be sure to include them on the product page. Requiring your customers to use their imagination is not an option.
Final Say
Remember that you can't please everyone. The important thing is to satisfy the majority of your visitors. Changing features on your shopping cart is not a laborious process. It is just a matter of selecting check-boxes for the most part. So do not be afraid to tinker around until you get the best fit for your store.
As the rings of the Olympics fade for another two years, the shield rises from its seven-month slumber to delight sports fans across the country. The NFL will make its annual debut in two weeks.
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